The Internet levelled the playing fieldįortunately, today it is a different story.
Planning your marketing strategy when you don't have all the facts is, at best, risky, and at worst, disastrous. This often meant that you could find yourself rapidly outmanoeuvred by their product launches, innovations, and better pricing. Or you could try posing as a customer to try and get a handle on their pricing structure.īut if a company played its cards close to its chest, its marketing strategy, strengths and weaknesses and business intentions would have been hard to fathom. You might be able to glean some facts from their brochures, press releases, seminars, and shareholder briefings.
Before the digital age, it was tough to get an idea of what your competitors were up to.
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